Shahid singed as a brand ambassador for Levi strauss

Levi Strauss Signature has signed Shahid as its brand ambassador. The actor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.

Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."

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